New Longchamp SoHo Store

Longchamp just openied La Maison Unique Longchamp, the new mooring for the brand in the USA, downtown SoHo, New York. Longchamp's one hundredth boutique worldwide as well as its new professional trade showroom is housed spectacularly on a surface area of more than 9,000 square feet. It will offer the full line of women's and men's fashion accessories.

Longchamp entrusted its interior design to the creative eye of London designer Thomas Heatherwick. The volume of the space is brilliantly and innovatively characterized with touches of humor here and there and is in perfect harmony with the key brand values of Longchamp: chic, creativity, pleasure, appealingly fresh. As stated by Philippe Cassegrain, CEO of Longchamp, "This project is in no way a new sales concept to be deployed the world over, It is, however, a unique architectural ensemble to be appreciated as a one-of-a-kind event."

Longchamp.com

August 29 , 2006